ASOS Today

We Love Your Look!

Name: Josephine

Snapped: Soho, London

Occupation: "I'm a model - I've actually been for castings at asos!"

About the outfit "I got this gorgeous scarf in Turkey - it was so cheap!"

Style icon? "Sienna Miller"

Favourite designer? "Alberta Ferretti"

Why we love her look: Nothing says 'off duty model' like a pair of Converse - we love that she's gone for a navy pair. Plus she's wrapped up in style with that scarf.

Name: Mia

Snapped: Leluu Boutique, London

Occupation: "I'm a shop assistant here"

Best dressed celeb? "Diane Keaton in Annie Hall"

About my style... "I definitely know what I like. My boyfriend always says 'that's a Mia dress!'"

Heels or flats? "Heels"

Holiday destination of choice? "I'd love to go to New York..."

Why we love her look: Her gold pendant doubles as a watch. Loving that gorgeous floral print too.

Name: Meredith

Snapped: Covent Garden, London

Occupation: "I work in a nightclub"

Currently on you ipod? "Anything my flatmate listens to - he's a DJ"

Favourite celeb? "Gwen Stefani"

About the outfit: "The dress and shoes are Vivienne Westwood, my belt is Chloé and the bag is from Reiss"

Why we love her look: We've got a serious case of the green eyed monster - with labels like this, we'd love to see the rest of her wardrobe!

Name: Marie

Snapped: Spitalfields Market, London

What are you up to today?: "I'm taking my dog to the vet"

Style icon? "Yves Saint Laurent"

Favourite city? "London"

Favourite film: "There Will Be Blood"

Why we love her look: It's easy to see Yves Saint Laurent's influence on Marie's style - the tailored trousers and jacket are classic YSL.

We Love Your Look!

We're back this week with more fabulous fashionistas from the streets on London...

Name: Liva

Snapped: Spitalfields Market, London

Occupation: "I'm a receptionist at a film company"

Currently on you ipod? "Lots of 80s, techno and soul music"

Favourite cities? "Montreal and Barcelona"

About the outfit: "My red jeans are from Bang Bang in Soho"

Why we love her look: Do we really need to say it? That bike is awesome! We also love how she's paired bright red jeans with a neutral jacket and bag

Name: Maria Louisa

Snapped: Off Regent Street, London

What are you doing today? "Nothing much!"

Favourite designer? "Miu Miu if I could afford it..."

Currently reading? "Love in the Time of Cholera"

Favourite place to go out? "Brixton's bars"

Why we love her look: Alexa Chung lookalike Maria Louisa is making the most of those enviable long legs in her black mini skirt and vertiginous wedge heels

Name: Jessica (and Missy the dog!)

Snapped: Behind Carnaby Street, London

Occupation: "I work at a theatrical PR company, plus I'm an actress"

My style is... "Eclectic; I mix a bit of vintage with highstreet stuff"

Favourite film? "Lost in Translation"

Jelly or ice cream? "Jelly"

Why we love her look: Apart from Missy (the cutest accessory ever!), we love this off-duty look - the boyfriend jeans are very now, and the scarf finishes the look

Name: Kalai

Snapped: Covent Garden, London

What are you doing today? "I'm about to meet a guy for our first date!"

Favourite fashion label? "Karen Millen"

Style icon? "I don't have one - I like my own style"

Can't live without item? "Earrings"

Why we love her look: For a first date, Kalai's showing just enough skin - and that sweetheart neckline is very flattering

We Love Your Look! LFW Special Edition

With so many fantastic fashionistas taking to the streets of the capital for London Fashion Week, we've been truly spoilt with regards to street style spottings. And so this week, instead of our usual Q&A style, we've decided to treat you to a montage of what fashion's finest wore to the shows...

We Love Your Look!

Introducing this week's best dressed street stars...

Name: Emily

Snapped: Brick Lane, London

What are you doing today? "I've come from Kingston to do some shopping!"

Currently on you ipod? "Any of the bands from Reading festival - I went this year"

Style icon? "Agyness Deyn"

Dinner or dancing? "Dancing"

Why we love her look: Denim's not just for jeans, and Emily clearly knows this in her cool denim shirt. We also love that funky Paul's Boutique bag

Name: Roxanna

Snapped: Liverpool Street, London

What are you doing today? "Going to the library, would you believe! I'm a trainee barrister"

How would you descirbe your style? "Random! It varies from day to day"

Favourite celeb? "Alice Dellal - I saw her at Glastonbury this year"

Night in or night out? "Both!"

Why we love her look: Those gold Doc Martin boots are fierce - Ms. Dellal would be proud. And her bright green bag adds a flash of colour to a mainly black outfit

Name: Chiara

Snapped: Carnaby Street, London

Occupation: "I work at the Wrangler store - I'm just on a break"

About the outfit: "I get to choose clothes from the new collection as part of my work uniform, so the shirt and jeans are both Wrangler"

Favourite holiday destination? "Ibiza"

Dress up or dress down? "Dress down"

Why we love her look: Checks are undoubtedly one of the looks of the moment, and this red and blue shirt is a great way of working the trend - set against a blue pair of jeans, it's a winning outfit

Name: Sarah

Snapped: Shoreditch, London

What are you up? "Picking up lunch for my boss! I work at a record label but also do some modelling"

What trends are you working? "I'm loving anything highwaisted at the moment"

What one item couldn't you live without? "My heels"

Holidays - festival or five-star? "Festivals"

Why we love her look: As well as nailing the highwasited look, Sarah's use of block colour - the cream shirt, navy shorts and bright red bag - makes for a striking combination

We Love Your Look!

Another day, another new asos today feature for you - aren't we good to you?

This time, we've been out on Britain's streets (or actually, more like London's - but we'll be heading farther afield soon!) to check out what you stylish girls are wearing. And so, in no particular order, here's this week's top street stars...

Name: Mariko

Snapped: Spitalfields Market, London

What are you doing today? "I'm rushing to work - I'm late!"

Favourite city? "London, of course"

Tell us about your outfit: "The dress is vintage and was a present from a friend - I love it"

Why we love her look: So adorably 60s, this is a great retro look, made complete by that fabulous retro box bag. We love that she's picked up the pattern of the dress with the pink cardi too

Name: Gili

Snapped: Brick Lane, London

Occupation: "I'm an actress and musician from Israel"

Currently on your ipod? "Terry Poison, the girl band I'm in - we're an electro pop group that sing in English and French. David Sims shot us for Another magazine recently as part of their top 10 promising bands. Our MySpace is myspace.com/terrypoisonmusic."

Why we love her look: Not since the fashion parade that was this year's Wimbeldon has sportswear been so chic - from her secondhand sports skirt to her Puma sweatshirt, it's a statement off-duty look

Name: Adrienne

From: "Dublin - I'm here for the weekend"

Snapped: Soho, London

Favourite item owned? "This necklace - it's by my mum, who makes jewellery for a hobby"

Favourite book? "A Thousand Splendid Suns"

Champagne or chocolate? "Chocolate"

Why we love her look: The tiered dress is so simple, but she's jazzed it up with that statement necklace (due to be big this season). Finished with a pair of KG shoes, it's laidback chic at its best

Name: Berilyn

Snapped: Seven Dials, London

What are you doing today? "I'm on my way to work - I'm a student but work in a hair salon part-time"

Favourite models? "Iman and Naomi Campbell"

Best place in the world? "Accra, Ghana - my home"

What trends are you working this season? "I'm lusting after a Chanel 2.55 bag!"

Heels or flats? "Heels"

Why we love her look: Err...it's an asos dress! Plus we love that Carrie Bradshaw-esque name necklace